3dgtx Profile
3dgtx has evolved toward a very specific niche, one that is considered both technically challenging and creatively rewarding: 3dgtx has become a specialist, and in many ways a pioneer, in creating customizable 3D assets and adapting them precisely to a client’s brand or product identity.
Customizing is not the same as modding. Modding usually means modifying pre-existing content, mostly generic content, or content with fictive brandings without the need for being brand-compliant in any way, and alone this fact is a gigantic difference from many reasons to customizing. Modding is always done for fun, entertainment or experimentation. Customizing, however, starts from scratch: it involves designing assets that are inherently adaptable, with built-in flexibility for precise, brand-compliant variations.
Is it customizing or customising? or customization or customisation? We we'll clarify it for you;
First of all, in the U.S. and Canada, it's customize, customized, customizing, customization, customizable, etc. Outside North America, it's customise, customised, customising, customisation, customisable, etc. Customize is a mid-20th-century American creation, so the s spelling is the original.
Customizing describes the full creative proces, from initial concept and design to preparation and final customization. To enable efficient customizing, a significant amount of planning, analytical thinking, and structured workflow management is required. 3D assets must be modeled differently from the start and, most importantly, structured and UV-mapped in a way that supports flexible customization.
Depending on who performs the final customization, the delivered assets also need to be prepared as well-organized templates and frameworks. These must be easy to understand not only for the original designer but also for third-party users who may later apply their own branding, logos, or visual elements. The goal is to create assets that are well-structured, easy and intuitive to work with, and quick to customize, because enabling fast and efficient customization is the very purpose of customizing.
Customization combines three key elements: adapting assets to brand guidelines and creative concepts, selectively adopting existing elements or templates, and creatively reinterpreting legacy guidelines for new media, games, and interactive applications, guided by experience, instinct, and design sensibility.
It is about tailoring an asset to match branding strategies and brand guidelines such as corporate identity guidelines, aircraft liveries, vehicle branding, type designations, or translating fictional concepts based on concept art, written ideas, or simple concept descriptions. Customization is a process of precise adaptation, refinement, and correction until every detail aligns perfectly and the final result feels visually effortless. Achieving this level of quality requires patience, time, persistence, and endurance.
3dgtx creates customizable assets, executes brand-compliant customization, and provides expert design consulting on all aspects of customization. We develop accurate real-world liveries as well as creative concepts for fictional variants, offering high-precision detailing and professional customization guidance.
If you are looking for an experienced and versatile designer to support your next project with customization and tailored design solutions, feel free to reach out through the contact form. 3dgtx has been a pioneer since 2009 and is a recognized expert in this field.
